Sqirl Vitality Breakfast for Estée Lauder

When Sqirl L.A. chef/owner Jessica Koslow expanded her artisanal jam business to include a café in the city’s hip Silver Lake neighborhood in 2012, she focused her menu on brunch items. “It allowed me to really showcase the jams,” Koslow says of the deliberately daytime-centric menu. But as Koslow comes from a fine-dining background, everything about her popular breakfast items, from the open-face brioche toast with kale and tomatillo puree to the brown rice porridge, is carefully considered. “Breakfast is important because you need that first thing to get your day going,” she explains, echoing one of Estée’s popular refrains: “What’s the great secret to vitality,” the always motivated mogul once rhetorically asked a reporter from Ladies Home Journal? “For me, it’s being with people—and having a good breakfast. If you have a good, nourishing breakfast, you’re energized for the rest of the day.” Here, Koslow designs an exclusive morning meal plan for The Estée Editso you can get your day off to the right start—and commence world conquering at will.

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