sqirl-pancake-koslow copy

In the beginning, there was toast.Specifically, slices of burnt brioche, topped with homemade ricotta and spread to the very edges with small-batch jam in flavors like strawberry–rose geranium. And with that, Jessica Koslow turned a year’s kitchen experience (followed by a three-year stint as a producer for American Idol) into Sqirl. What began in 2011 as an upstart preserves operation quickly spawned a sliver of a café serving breakfast and lunch in Silver Lake, Los Angeles’s neighborhood du jour. Suddenly, people were waiting 20 minutes for that toast—in carbophobic L.A.!—forming a literal breadline to the tiny storefront.
-Bon Appetit